Austerity is looked upon in so many ways; a lot of those different ways whether it being simplicity, poverty, fashion sense or just a loss in government funding, are what I wanted to incorporate into my own feature story.
A woman, middle-aged is seen as a high class individual in the city who has everything SHE believes she needs. Being herself, drinking fine wines, speciality teas and looking perfect every single day must be a lot of hard work but she believes in it. Until things start becoming duller, her life begins to spiral upside down, her appearance slips, her habits degrade and she hits rock bottom, circling with those who don’t even have their own money for even a cup of tea. You can tell the woman is slowly losing her riches as the photo story progresses, not only from her appearance and the way she is acting in the images, but also because of the effects I have portrayed in the images, these firstly being in black and white because austerity is about being quite stern and not including a lot of colour. I also injected different shades of grey to show how her life started, this showing a brighter shade of grey until her life started to worsen and things became more dull, this also showed her emotion, because after all the whole story was based on her life.
Austerity is something which many of us have witnessed, whether this being recession or something of the kind. What I am trying to portray is showing just a single woman and how it has affected her life and how it can affect any single one of our lives no matter how much you have in life. In life I have seen many people in life who have had everything and then to see it all being ripped away from them, one of these being my Uncle, who suffers from down syndrome and after my Nana died, he was told to move out of the house he shared with her, due to not having enough money to accommodate himself. I see this as wrong, and things like this shouldn’t be done to those who have these needs.
After talking to a man in the street who was trying to sell me a small joke book for a few pounds, it shows that people are willing to do anything for a bit extra cash. This man explained ‘I am not begging for money, but extra cash will help support my life after being made redundant’ I therefore straight away knew the man wasn’t joking and supported him.
“A lot of people measure a man by what he’s got. I’ve decided to measure myself by what I can give up.” – Geoff Nicholson
I believe this quote instantly sums up austerity as a whole, it shows that people can have riches, such as wealth but it takes a strong person to give up certain things in life when needed to.




















I have decided to focus on looking at Austerity, this is because I believe it to be a more difficult aspect than looking at purity, when I searched for photographers of purity, there were so many to choose from, but with austerity, that was a different matter. This photograph was taken by James Galpin, it was produced for a competition which was themed ‘Austerity Britain’ after researching the full definition of Austerity, I believe this gives off a brilliant vibe, the first visual thing you see is the fact that it gives off no colour, this is therefore stating that austerity is a dull time and there is nothing really good about it. Then you can see that the area is quite a wide open space, this then showing that it is quite a plain picture and very simplistic. There also isn’t many signifiers in the picture apart from the house itself, chairs, table and maybe a few decorations, this showing that the person has obviously limited and budgeted themselves at this present time. Or another reason could be they might be the type of people to be very plain and also quite snobby with their money, not wanting to spend on things they believe that aren’t needed and live of basics.
Another photographer which I found based on the theme of Austerity was Wendelien Daan. As I am interested in fashion, Daan is in fact a fashion photographer herself, this photogaph was shot quite recently and is bringing back the theme of ‘new’ austerity. Although the picture involves a bit of colour I think it reacts with the dull background shades and also the clothing to make an impact. These pictures represent the fashion of austerity, this being minimalistic as well as severly plain.



Although this image was taken with a self-timer, I believe I also had to include this in the assignment, this shows the merchandise I picked up, but it doesn’t include just the name, it includes in fact the actual date and where it took place at. I also believe this sums up my experience because I can look back on this photo/t-shirt and remember exactly what happened that night and the memories it has given me.


“Police hunt man who pushed woman onto Tube tracks – CCTV footage” was the first heading published by The Telegraph which is just a simple basic factual explanation to the story which is being put through to the public where as, “Who is this vile thug? Shocking CCTV images show the moment crazed commuter shoves 23-year-old woman on to Tube tracks” is the heading which came from The Daily Mail which is more opinionated in itself rather than just giving a brief description of what exactly happened. I believe both different websites have a lot of differences such as The Telegraph is more professional and gives a straight forward run through of the main things that people need to know such as a brief description of what happened at the scene, a description of the person who committed the crime and also a quote from the investigating officer.
However, The Daily Mail gives a lot more explaining on the event and although this crime was extremely shocking, they tend to make the article sound as brutal as ever such as saying things like ‘She only missed the live rail by inches, and was able to pull herself back onto the platform with the help of other travellers before the next train came down the platform.’This could also possibly be true, but the fact they are saying things such as this it is making the incident sound like it was at it’s worst when in fact, the crime could have been a lot worse had there been a train approaching at the time the woman was pushed. The Northern Echo continues on with a lot more footage and captures from the CCTV showing what happened after the incident such as people trying to stop the man from getting away and also the woman being taken away by paramedics. Underneath every photograph is a detail of what was “apparently” happening, shortly followed by a description of the person committing the crime and details on how to report. It just proves how different reporters have their own styles to try and convince the public to read more or be in the know. I suspect they have different target audiences such as The Telegraph being aimed at people who want to just be informed or The Daily Mail being aimed at those who seem like they thrive from dramatic news stories. In both stories, I believe that the addresser is the person who is writing the article, this being the journalist/editor/writer and giving off their views to the public who then become the addressees.
